Happen Twice is an independent record label, booking agency, and art culture brand based in Austin, Texas. Founded by Chandler Christopher during the pandemic, Happen Twice began as a response to his passion for music, arts, and entrepreneurship. What started as a way to support local artists has since evolved into a nationwide operation, helping musicians from all over the country reach new audiences.

The label is known for booking national tours and maintaining a strong presence in New York, where it hosts shows across the city. Happen Twice’s roster includes artists from diverse backgrounds, each with their own unique sound and vision.

In recognition of its contributions to the music scene, Happen Twice received a 2024 Austin Music Award nomination and two 2025 nominations for Best Live Music Booker and Best Record Label. These nominations reflect the label’s dedication to the growth and success of its artists and the broader music community.

Beyond its role as a label, Happen Twice also produces indie shows, live sessions, and creative projects that celebrate individuality and artistry. The label continues to expand its influence, providing a platform for musicians to collaborate, grow, and thrive.

For more information, visit happentwice.com or follow on Instagram at @happntwice.